CCP is designed to maintain regular and timely communication with customers. Ultimately, at some point you have to talk to customers to find out what they need and if you can provide it.
Peer to Peer
Although information is exchanged through the database, there is a further peer to peer communication that sits in the background to allow messaging between users.
Of course, it's often necessary to contact customers through email. With CCP you are able to schedule emails that are bespoke to each customer, and send mass marketing emails as well.